Storytelling is an integral part of conveying the power and value of the REALTOR® brand, illustrated perfectly by REALTORS® from all over the country descending on Capitol Hill during these meetings. From DC to Main Street, the advocacy and legislative action for property rights differentiates REALTORS® from mere licensees and technology companies; and telling that story is crucial to future-proofing the brand. Learn about the development of the Consumer Ad Campaign, how to determine your story from the national, state and the local perspective directly from your peers, how you can partner with your Government Affairs association staff to construct the message and how we can all partner to relay the message to fellow REALTORS® and consumers, alike.
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